Design Process Across Brands: From Concept To Market
1.J Panther Luggage Co
J Panther Luggage Co.® (J.P.L.C.) is a premium accessories brand founded in 2010 by Johnny Diamandis. Built as a response to disposable culture, it focuses on a small, tightly curated range of timeless core pieces This section introduces process boards, which chart the journey from initial concept to final product. For selected design work and press coverage click here.
2. CAT Footwear
Cat Footwear, approached Johnny Diamandis to design two signature sneakers bearing his name. The first, The Denim Geek, drew from Diamandis’s extensive denim archive and love of construction details. This section introduces process boards, which chart the journey from initial concept to final product. See the Denim Geek collaboration video here.
3. Fake London Genius
Johnny Diamandis was brought in to design and launch Fake London Genius, the seminal diffusion denim line from the established Fake London mainline.Fake London Genius became one of the earliest luxury denim-led casualwear lines, influencing a wave of imitators and gaining commercial success in global boutiques and key directional stores. This section introduces process boards, which chart the journey from initial concept to final product. For selected design work and press coverage click here.
4.AK Club
Johnny Diamandis Co-founded AKClub in 2009. AK Club is a Shanghai-based menswear brand creatively built by Johnny Diamandis, who serves as co-founder and consultant creative director. Drawing from his extensive archive of vintage military garments, Diamandis established the brand’s identity from the ground up—merging utilitarian heritage with modern menswear. This section introduces process boards, which chart the journey from initial concept to final product. For selected design work and press coverage click here.
5. Burberry
Burberry is one of the world’s most iconic luxury fashion houses, known for its British heritage, outerwear legacy—most notably the trench coat—and a roster of celebrated creative directors. With an annual turnover of approximately £2.46 billion, it remains a global leader in luxury apparel.
Johnny Diamandis led the outerwear design team, reporting directly to renowned creative director Christopher Bailey. His time at Burberry was an exceptional design education, focused on outerwear development and construction—particularly the trench coat—while also contributing to categories such as denim and jersey. This section introduces process boards, which chart the journey from initial concept to final product For selected design work and press coverage click here.
6. Evisu
Evisu is an iconic Japanese denim brand and founding member of the legendary Osaka Five—a group of pioneering Osaka-based labels that helped establish Japan as the global epicenter of premium denim in the 1990s. Deeply respected within the global denim community, Evisu is revered for its selvedge craftsmanship, vintage Levi’s-inspired details, and its signature hand-painted seagull logo. It was one of the first brands to elevate Japanese denim into the luxury space.
Johnny Diamandis served as Global Design Director, setting seasonal themes and overseeing design across all nine product lines and licensees. He built and managed the design team while ensuring brand identity, aesthetic integrity, and innovation across all creative outputs—including fashion shows, collaborations, art direction, and retail design. This section introduces process boards, which chart the journey from initial concept to final product For selected design work and press coverage click here.
