Evisu is an iconic Japanese denim brand and founding member of the legendary Osaka Five—a group of pioneering Osaka-based labels that helped establish Japan as the global epicenter of premium denim in the 1990s. Deeply respected within the global denim community, Evisu is revered for its selvedge craftsmanship, vintage Levi’s-inspired details, and its signature hand-painted seagull logo. It was one of the first brands to elevate Japanese denim into the luxury space.

With flagship stores across Japan, Hong Kong, London, China, and a new location in New York City’s SoHo, Evisu maintains a strong international presence and has shown collections on the runways of Milan and New York.

Johnny Diamandis served as Global Design Director, setting seasonal themes and overseeing design across all nine product lines and licensees. He built and managed the design team while ensuring brand identity, aesthetic integrity, and innovation across all creative outputs—including fashion shows, collaborations, art direction, and retail design.

Collaborations during his tenure included Puma, Burton Snowboards, Linda Farrow, A Life New York, Airy & Wheeler (Savile Row), and a partnership with the Royal College of Art.

Selected design work and press coverage by or featuring Johnny Diamandis, including direct interviews