Cat Footwear, the lifestyle division of Caterpillar Inc., approached Johnny Diamandis to design two signature sneakers bearing his name. The first, The Denim Geek, drew from Diamandis’s extensive denim archive and love of construction details. The second, Fly Boy, was inspired by vintage flight jackets and military styling. Both designs reflected his deep-rooted design language and storytelling approach.
See The Denim Geek.

See the Denim Geek collaboration video and development process boards below.