That Gorilla Brand is a purpose-driven startup that blends premium product design with a strong commitment to conservation and community impact. Rooted in a mission to protect endangered mountain gorillas and support nearby Ugandan communities, the brand has raised over €500,000 through product sales, adventure-driven fundraising, and storytelling. Recently achieving B Corp certification, That Gorilla Brand works closely with the prestigious creative agency Exposure to shape its voice and vision. Diamandis collaborated with the brand as Head of Product Design, leading the development of core apparel and accessory collections that translate purpose into market-ready design.

Selected design work and related press below by Johnny Diamandis.